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11 Little Facebook Tips That Bring BIG Engagement Results
Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you...
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SEO Crisis: User Experience vs. Backlinks
Over at Entrepreneur, Jayson DeMers wrote a controversialSEO GUIDE that is technically correct, but potentially misleading to small businesses. His thesis is pretty straightforward: “The happier your...
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Top 7 UX Trends Everyone Should Know in 2015
Even though it is August, it is good to know what trends have developed and are developing in 2015. And today, your online user experience (UX) is your brand. When your customers experience your brand...
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Leadership: What Are The Essential Traits?
Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Do a quick Google search on leadership traits or leadership essentials and you...
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The Best Way To Convert New Buyers Is To Help Them First
I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges...
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How to Implement a Killer Online-Marketing Strategy for $15 a Week
Image credit: Shutterstock When I meet with different business owners, entrepreneurs and marketing executives, I am consistently asked a similar question. “Jason, how can I can generate the most leads...
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11 Essential Ways To Build Links Through Content Marketing
Anyone involved withONLINE MARKETING and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google’s algorithmic changes and play by...
View ArticlePaid Advertising 101: Understanding Search and Display Advertising
Paid Advertising 101: Understanding Search and Display AdvertisingIf meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is...
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15 Blog Metrics That Will Track What You Actually Care About
Let me kick things off with a confession – I’m a stickler for clicks, shares and traffic. It’s kind of addictive. Getting up every morning, opening up the Google analytics iPhone app and seeing how...
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7 Ways to Get More Software Trials from Your Landing Page [Critique]
What does a landing page have to do to generate more software trials from visitors? One of the sites I reviewed during my webinar The Science of the Landing Page with Avangate was Mac Mail to Outloook...
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How to Choose the Best Domain Name
Naming things can be quite fun, and at the same time frustrating and daunting. Babies, pets, your business, your Wi-Fi router, and yes, your domain name. Whether it’s for your business or your personal...
View ArticleList of 2016 Q1 Digital Marketing Conferences
Digital Marketing is changing. Here’s one way to stay up-to-date: http://www.jellymetrics.com/digital-marketing-conferences/
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Why Social Media Is Needed in Your Product Launch Checklist
As a marketer, product launches are both stressful and exciting. To ensure you stay on top of things, you likely will work diligently on a product launch checklist. These guides can significantly help...
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How To Write A Support Email When Something Goes Wrong
WHEN THE CRAP HITS THE FAN AND YOUR CUSTOMER HAS A PROBLEM, HOW DO YOU REPLY? One of the most awkward situations you’ll ever have to write copy for is when a customer complains or comes to support for...
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Is Content Marketing A Strategy, A Tactic Or A Channel?
Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Content marketing is a growing field and...
View ArticleThe Evolution of Content Marketing: 2 Trends You Should Pay Attention To
How many marketing emails do you get? And how many do you actually read? When was the last time you went to a website on a daily basis to read someone’s blog? Do you stop and read every tweet or social...
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How to Get Press Coverage: Monitor These 4 Things
Media monitoring isn’t new to PR agencies looking to improve campaigns. But they often forget that it can also help find more client coverage. I wouldn’t be surprised if you did too. So why aren’t...
View ArticleGreat Source for Emotional Copywriting Inspiration
What’s a great source of emotional copywriting inspiration? No, not a Gary Halbert ad. It’s the national anthems of countries. Here’s a verse from one: “We swear by the lightning that destroys, By the...
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5 Link-Building Techniques You’ve Been Neglecting
Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts. Link building isn’t black and white, is it? There are so many...
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