B2B Content Marketing Trends for 2015 (Infographic)
Now that Christmas is drawing nearer, we’re thinking about digital trends and predictions for next year. Lucky for us, MarketingProfs and the Content Marketing Institute have come together once more to...
View ArticleDo You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Today’s marketers face a different challenge than did their predecessors of just a decade ago. The constant rise and fall of new online networks of people and platforms, from MySpace to WhatsApp, has...
View ArticleExperts’ view: 5 Social Media Trends for 2015
As we near the end of another year, the world of social media has once again seen massive changes. With 2015 fast approaching, we asked industry experts what trends they expect to see in 2015 and how...
View Article7 FUNDAMENTAL CONTENT MARKETING PLUGINS FOR YOUR WEBSITE
Remember To Download My Free eBook “How to Win in Social Media” Now Websites are now extremely easy to create, manage and maintain due to content management systems (CMS’s) like WordPress being...
View ArticleJessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
JESSICA LIVINGSTON: The most important thing an early-stage startup should know about marketing is rather counterintuitive: that you probably shouldn’t be doing anything you’d use the term “marketing”...
View ArticleThe Benefits of B2B Co-Marketing Campaigns
One of the least-used methods for obtaining rich, new B2B leads is also one of the most effective. Co-marketing combines the products and services you provide with those of complementary companies,...
View Article7 Tips for Better Content Marketing
As content marketing increases in popularity we could all use some tips to improve our content. Any business that wants to leverage their internet presence needs to have truly remarkable content. Use...
View ArticleSocial Media Marketing: 21 Ways of Using Pinterest for your Business in 2015
Pinterest is a perfect social media platform that helps in promotion of your business. Today, most of the businesses are using Pinterest for driving traffic and for increasing their website visibility...
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How to Use Google Analytics: Getting Started
Do you need a deeper understanding of Google Analytics? Do you know what data each section of Google Analytics offers? A few important details and settings can improve your Google Analytics reporting....
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5 Marketing Strategies for Writers Who Hate Promoting Their Own Work
In a long-ago golden age, all a writer had to do was write; he churned out pages, presented them to an editor, and let others worry about promotion and advertising. Those days are long gone. Today,...
View Article5 Weird Writing Productivity Hacks That Work
Do you feel burned out and brain dead after a full day of writing? Heavy writing days used to exhaust me. My brain felt like mush. I could barely talk. Exercise was out of the question. All I wanted to...
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Experts Tell All: The 20 Laws of Sales & Marketing
The businesses that build valuable relationships with leads, prospects, and customers are the ones that have an inspired sales and marketing strategy. It’s one thing to follow rules and best practices,...
View ArticleIs Your SEO Killing It or Getting Killed?
“Movement is life.” In the movie World War Z, those were the words Brad Pitt’s character spoke to a family who opted to barricade themselves into their apartment rather than seeking to be rescued with...
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20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn’t Know Existed...
Social media networks are continuously adding cool little features here and there, and it can be tough to keep up — especially if there’s no big announcement. For instance, did you know you can reorder...
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The Science of Persuasion [Infographic]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. To sell something, you have to convince a buyer that they not only want your...
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12 Places To Promote Your Content After You Hit Publish
You’ve just published a post – now what? Sit back and relax? Margherita? Wrong! It’s time to promote your content so others can find out about it. But where? Luckily we’re entering an age of content...
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The Content Marketing Travel Kit – Everything You Need to Create & Market...
I just got back from an epic almost-5-week speaking tour which took me to two countries, eight cities and had me hopping on and off a total of sixteen planes from beginning to end. Phew! It was tiring,...
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Understanding the Internet of Things and Mobile Marketing
Understanding the Internet of Things and Mobile Marketing Receiving email messages from friends and family is incredibly common, but soon we may be receiving messages from our fridges and toothbrushes....
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How to Staff a Content Marketing Team
Behind every great piece of content marketing is a great content team. That should be obvious, but for all the emphasis brands are placing on content marketing, surprisingly little is said about the...
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The Secret To Big Data Driven Integrated Digital Marketing
Most CMOs and their agencies are still thinking in terms of advertising campaigns instead of data-driven integrated digital marketing programs. This story was originally published on igorbeuker.com...
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